← All Work

Giraffee.

Interiors · Retail · Pune · 2023

01 / 09

Year

2023

Typology

Interiors · Retail

Location

Pune

Area

450 sqft

◦ The Brief

A narrow commercial unit that had to become a destination for children — easy to move through, organised enough to shop, and memorable enough to ask to come back to.

◦ The Approach

Part toy library, part learning space, the scope covered spatial planning, reception, product display systems, feature walls, signage, lighting, and child-friendly branding. The narrowness set the logic: circulation runs clear down the length so small visitors are never negotiating a crowd, and display is built into the walls rather than placed in the room, keeping the floor open while giving every product a home. Bold colours, friendly characters, and playful stripes do the rest — from the 'Hello friends' giraffe greeting at the entrance to furniture scaled for its actual users. Bright, interactive, and strong on brand recall, with every square foot working.

Photography · @vivekajeet